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Your C.A.R.

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

Make A Donation to HAF
Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.


C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Innovators Workshop

Do you have an innovative idea(s) with regards to real estate? Submit your idea(s) for a chance to partner with C.A.R. and transform tomorrow's industry!


Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.


Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.


Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latinx Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.


Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.

Member FAQs
Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and Branding TV and Video
C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
2021 C.A.R. Officers

Meet the 2021 C.A.R. Leadership Team


Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


For Association Executives

This site is designed to assist you in your profession by providing access to information on events


Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.


Partner With Us

Partner With Us


Advertise With Us

Learn about advertising with C.A.R.


C.A.R. Services

We are an email, a phone call or a click away. Don't hesitate and reach out to us!


Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


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Overall, the way Google ranks search results has changed, making it difficult to break through the clutter. Meanwhile, keywords among local agents, financial institutions and industry resources are in high demand. To remain focused on connecting active, qualified users with the most relevant information, we’ve tapped into leveraging destinations that offer the most qualified results.

YouTube

By leveraging YouTube’s capabilities and identifying top ranking platform keywords relevant to the early stages of buying and selling a home, we’re able to use video search behavior to identify Californian’s actively engaged in real estate and expose them to C.A.R. 's commercial. As search moves towards a more immersive experience, YouTube leads as the largest video search engine, making it a top video destination for home shoppers, ranking above brokerage websites and Google.

Pinterest

Being the leading platform in consideration, brand discovery and all things “home”, we’ve identified top ranking platform keywords relevant to the early stages (consideration) of buying and selling a home, and taking advantage of the opportunity to educate users in the homebuying process via Pinterest. Lens being a visual search game changer, users place greater value and make deeper connections with visual search, allowing C.A.R. to create a deeper connection with active users.


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