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Sponsorship and Branding

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Educating consumers about the importance of working with a California REALTOR® is a top priority for C.A.R.’s ad campaign. We want to show that California REALTORS® are Champions of Home, so we’re leveraging sponsorship opportunities to amplify The Power of Home.

California Dreaming

C.A.R. is the proud sponsor of ABC’s California Dreaming, a broadcasting program that aired in February and May 2021 highlighting challenges faced by the Golden State including extreme weather, wildfires, earthquakes and the rising cost of living, as well as the people who are fighting to change our state for the better. The documentary, featuring 2021 C.A.R. President Dave Walsh, also focused on why, despite those challenges, people still want to live here and own their piece of this great state.

Sponsorship Overview:

  • Broadcasted in LA, San Francisco and Fresno

Sponsorship elements included:

  • CA Dreaming Title Graphic with “Locked” C.A.R. Logo or Sequence
  • :15 Tune-in Promo (Aired 1/25 – 2/6)
  • :10 Super Billboard (Aired on News & Special)
  • 30 Minute Special (In-show w/ C.A.R. spokesperson) (Aired 2/6 @ 9PM, with ENCORE 2/13 @ 9PM on all stations)
  • Display Ads
  • :30 spot bank - to air along with Spring Flight.

Over 10 million Spot TV and online video Impressions

Includes bonus flighting scheduled during new 2021 campaign launch (4/19-5/16)

  • Spots airing in Los Angeles and San Francisco
  • 86 bonus spots
  • 4.8 million bonus impressions

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